Task 1

Top 100 actively purchased magazines in the UK for the second half of 2010

(Ranking, title, average sale, percentage change year on year - source: ABC)

1 TV Choice ; 1,362,384 ; 4.6%
2 What's on TV ; 1,254,760 ; 0.9%
3 Radio Times ; 951,929 ; -4.0%
4 Take a Break ; 826,281 ; -7.3%
5 Saga Magazine ; 612,574 ; -2.8%
6 New! ; 557,065 ; -5.2%
7 Closer ; 487,796 ; -8.0%
8 Glamour ; 447,588 ; -3.1%
9 OK! Magazine ; 434,591 ; -17.4%
10 Good Housekeeping ; 431,563 ; 3.8%
11 Star ; 425,594 ; -11.0%
12 Chat ; 401,364 ; -5.8%
13 Woman & Home ; 367,954 ; 4.3%
14 Heat ; 351,294 ; -20.2%
15 Reader's Digest ; 338,832 ; -22.7%
16 That's Life ; 333,253 ; -11.3%
17 Cosmopolitan ; 329,850 ; -9.1%
18 Now ; 328,562 ; -13.1%
19 Slimming World Magazine ; 322,766 ; 7.3%
20 Reveal ; 318,782 ; -1.6%
21 BBC Good Food ; 315,326 ; -5.4%
22 Woman's Weekly ; 313,581 ; 0.5%
23 TV Times ; 308,474 ; -3.6%
24 Look ; 305,932 ; -0.5%
25 Woman ; 304,549 ; -1.5%
26 National Geographic Magazine ; 301,046 ; -5.6%
27 Sainsbury's Magazine ; 295,725 ; -11.8%
28 Best ; 288,440 ; -2.1%
29 Woman's Own ; 286,944 ; -1.6%
30 Pick Me Up ; 275,205 ; -13.2%
31 Yours ; 270,932 ; 3.1%
32 Prima ; 263,702 ; -6.4%
33 Peoples Friend ; 255,705 ; -8.3%
34 Hello! ; 255,585 ; 6.1%
35 Bella ; 243,042 ; -2.9%
36 Candis ; 236,347 ; -6.7%
37 Love It! ; 235,297 ; -14.7%
38 Marie Claire ; 218,780 ; -4.5%
39 Red ; 215,047 ; 0.3%
40 Grazia ; 211,891 ; -2.3%
41 Company ; 211,322 ; -9.4%
42 Real People ; 211,299 ; 1.1%
43 Men's Health ; 209,145 ; -2.0%
44 BBC Gardeners' World ; 208,008 ; -2.4%
45 Weightwatchers Magazine ; 203,030 ; 1.8%
46 Private Eye ; 195,329 ; -1.8%
47 Ideal Home ; 194,627 ; 6.7%
48 More! ; 181,827 ; 0.4%
49 TV & Satellite Week ; 180,776 ; -2.5%
50 Inside Soap ; 174,721 ; -1.2%
51 Full House ; 172,746 ; -3.4%
52 Country Living ; 172,425 ; 1.8%
53 TV Easy ; 168,922 ; -6.6%
54 Healthy ; 164,872 ; 15.6%
55 The Economist - United Kingdom Edition ; 162,794 ; 11.6%
56 Vogue ; 161,995 ; 3.0%
57 House Beautiful ; 159,162 ; -2.5%
58 Puzzler Collection ; 159,108 ; 0.9%
59 BBC Top Gear Magazine ; 156,903 ; -5.8%
60 Elle (U.K.) ; 156,096 ; 3.0%
61 Empire ; 151,072 ; -12.2%
62 The Week ; 149,637 ; 4.4%
63 Easy Living ; 147,329 ; -1.0%
64 FHM ; 137,952 ; -26.1%
65 She ; 135,818 ; -2.0%
66 Nuts ; 135,015 ; -20.7%
67 Instyle UK ; 129,943 ; -0.8%
68 My Weekly ; 125,259 ; -10.8%
69 Essentials ; 125,091 ; 12.5%
70 Your Home ; 124,609 ; -0.4%
71 Total TV Guide ; 121,349 ; 9.6%
72 Motor Cycle News ; 105,663 ; -7.2%
73 Ideal Homes Complete Guide to Xmas ; 104,269 ; -6.0%
74 Soaplife ; 99,550 ; -1.6%
75 Rosemary Conley Diet & Fitness Magazine ; 98,908 ; -3.1%
76 Psychologies Magazine ; 98,555 ; -9.1%
77 Top of the Pops ; 93,339 ; -11.4%
78 delicious ; 93,080 ; -3.1%
79 25 Beautiful Homes ; 92,432 ; -0.1%
80 Runner's World ; 92,339 ; -1.6%
81 All About Soap ; 91,000 ; -5.0%
82 Homes & Gardens ; 90,211 ; 1.5%
83 Time Magazine - British Isles (BI) ; 89,972 ; -5.6%
84 Word Search ; 87,416 ; 8.3%
85 Zest ; 87,365 ; -5.0%
86 What Car? ; 85,088 ; 4.8%
87 Olive ; 82,895 ; 4.2%
88 New Scientist - Worldwide Sales Excluding Australasia & US/Canada ; 82,134 ; -4.0%
89 Stuff ; 81,484 ; -5.7%
90 Puzzler ; 78,711 ; -9.8%
91 GQ ; 78,281 ; -7.3%
92 The Simpsons Comics ; 77,590 ; -23.5%
93 RTE Guide ; 76,772 ; -6.80%
94 Living etc ; 75,257 ; 3.70%
95 Four Four Two ; 73,287 ; -13.50%
96 House & Garden ; 72,629 ; -3.70%
97 Country Homes and Interiors ; 71,572 ; 0.30%
98 Ben 10 ; 71,104 ; 11.10%
99 Q ; 69,535 ; -7.90%
100 National Enquirer - UK Edition ; 69,531 ; -9.10%

These are the titles that are top, middle and bottom of the market. I think the popularity of these covers reflect on their designs and who the audience are, as many target groups are different and might buy these magazines weekely or the odd occasion which leads them to being seperated into the the 'top', 'middle' and bottom section of the market. Also they may attract a different audience depending on their designs.