Primary and Secondary Research

Primary research- Involves the collection of data that does not already exist, which is research to collect original data. It’s data that is collected first hand through a new study.

Secondary research- Involves the summary, collation and or synthesis of existing research rather than primary research where data is collected recently.It is of existing data.

Cap Codes

When looking at all of the CAP codes, I think that my perfume advertisement I created does suit them. The language in which I have used is appropriate and does not in any way come across as offensive when reading it. My main image on my advertisement is suitable for the target audience that is set for my perfume also it’s the same aged. The model is appropriately dressed and there is no nudity that wouldn’t suit my target audience.

Overall I think that my perfume advertisement is not misleading as I have described and advertised only my perfume and not gone any further into to detail, its simple and the message is clear that it is only for the perfume that I am trying to advertise within the advertisement.